# AI Calling for Manufacturers and Dealers

> AI calling for manufacturers: call every dealer about a price revision, stock checks and payments, and answer enquiries day and night in their own language.

Source: https://business.mysmartassistant.ai/blog/ai-calling-for-manufacturers · Published 2026-10-28 · Language: English · Publisher: MySA Business (https://business.mysmartassistant.ai)

![A manufacturer revises prices; MySA's AI calls a dealer in Hinglish, says new rates start on 1 November and old rates hold until 31 October, the dealer will order 40 boxes tomorrow, and the sales team gets a summary](/blog/ai-calling-for-manufacturers-flow.svg)

AI calling for manufacturers means an AI voice assistant makes the routine calls to your dealers and distributors — price revisions, stock checks, launch announcements, payment reminders — and answers your enquiry line when nobody is free. With MySA Business, the calls go out from your business number in the dealer's language, and every call comes back as a recording, a summary and tags. Your sales engineers keep the technical conversations; the AI handles the list.

## Where manufacturing sits in India, and the language each call needs

Indian manufacturing runs in clusters, and each cluster trades in its own language:

- **Gujarat:** machine tools and foundries in Rajkot, ceramic tiles and sanitaryware in Morbi, brass parts in Jamnagar, chemicals in Vadodara, Bharuch and Vapi. Gujarati, Hindi or Hinglish.
- **Maharashtra and Karnataka:** the foundry clusters of Kolhapur and Belagavi, largely supplying auto castings, and steel around Ballari. Marathi, Kannada or Hindi.
- **Tamil Nadu:** pumps and machinery in Coimbatore, steel in Salem, fabrication in Tiruchirappalli. Tamil or English; see the [Coimbatore article](/blog/ai-calling-software-coimbatore).
- **East and central India:** foundries in Howrah, steel in Durgapur, Asansol, Jamshedpur, Bokaro, Rourkela, Bhilai and Raipur. Bengali, Odia or Hindi.
- **North India:** hardware in Ludhiana and Faridabad, sports goods in Jalandhar and Meerut, locks in Aligarh, brassware in Moradabad, glass in Firozabad, plywood in Yamunanagar. Punjabi, Hindi or Hinglish.

All of these can be chosen as the call language. Set one per campaign, or add a `language` column so one dealer list calls each row in its own language. Hear each on a test call before your dealers do.

## Use case 1: a price revision, told to every dealer the same day

Steel, brass and resin prices move, and your rate list moves with them. Usually someone spends two days calling dealers one by one, and the last thirty hear it from a competitor.

Write the revision into your **Business Details** — new rates, the date they apply from, what happens to orders already booked — and approve it. Then upload your dealer list into a [CSV Upload campaign](/features/campaigns) with a purpose such as "tell the dealer about the price revision from 1 November and ask whether they want to book at the current rate before then". Columns `var1` to `var15` carry each dealer's own details, such as their sales officer's name.

> **Example**
>
> **AI:** Namaste Sharma ji, ABC Tiles, Morbi se bol rahi hoon. 1 November se hamare floor tiles ke naye rate lagu ho rahe hain. 31 October tak confirm hue order purane rate par hi bill honge.
>
> **Dealer:** Achha. Purane rate par kitna maal le sakta hoon?
>
> **AI:** Jitna aap 31 October tak confirm karein. Quantity aur dispatch aapke sales officer Ramesh ji confirm karenge.
>
> **Dealer:** Theek hai, 40 box ka order dunga. Kal subah call karna.
>
> **AI:** Ji, kal subah dobara call karenge. Dhanyavaad.

The firm is made up. Afterwards the sales office sees an AI summary in **Call Logs** ("40 boxes at old rate, call tomorrow morning"), a positive sentiment, tags such as Pricing, and the recording. The call-back is already in **Follow-ups** for the morning, in the same language; see [how to handle "call me later"](/blog/how-to-handle-call-me-later). The AI quoted nothing that was not in the approved Business Details.

## Use case 2: stock checks and launches spread over the week

A **Scheduled** campaign takes one file and calls it over several days. **Split over days** suits a monthly stock check, 40 dealers a day, so replies reach dispatch at a pace they can handle. **On dates I pick** suits a product launch: the whole list on launch day and again a week later, with **Skip people already reached** on. Scheduled runs call only between 9:00 AM and 9:00 PM IST, and calls are held during your [DND hours](/docs/dnd).

## Use case 3: payment follow-ups without the awkward call

Put the invoice number, amount and due date into `var1` to `var3`, and the purpose reads: "Remind the dealer that invoice {var1} for {var2} was due on {var3}, and ask when payment will be made." The summary records the date the dealer gives. A dealer who disputes the amount is flagged **Needs a human**, or handed to your accounts number during the call with [call transfer](/docs/call-transfer). Agreeing a new credit term is still your team's job.

## Use case 4: an enquiry line that answers at 11 at night

Buyers ring a pump or machine-tool maker at odd hours. Switch on [inbound calls](/features/inbound-calls) for your business number: the AI picks up, answers from your Business Details — product range, dealer locations, standard delivery times — and asks what the caller needs.

When the question turns technical, transfer hands it over. Under **Phone system → Call transfer**, add a number named "Sales engineer" with **When to transfer here** set to "when they ask about a technical specification or a bulk order", and one named "Accounts" for payments. The AI briefs your colleague, then connects the caller. Transfer works in **Live** only, and its minutes are billed separately.

| Caller or dealer says | AI does |
| --- | --- |
| "Naya rate kab se lagu hai?" | Gives the date and rates from your approved Business Details |
| "Kal call karna" | Schedules a call-back in **Follow-ups** at the time asked |
| "Is pump ka head aur flow kya hai, 200 piece chahiye" | Transfers to the sales engineer, if transfer is set up |
| A question your Business Details cannot answer | Marks it **Action required**; you type the answer and the AI calls back with it |

## Use case 5: website enquiries called within a minute

Create a webhook under **Integrations → Webhooks**, point your website's enquiry form or your Justdial leads at it, and attach it to a [webhook campaign](/features/webhook-campaigns). Each new lead is called, usually within a minute, and asked what you wrote: product, quantity, city. The [webhook docs](/docs/webhooks) show the format.

## Live rates from your own system

If your rate list lives in your ERP, add your rate API under **Integrations → My APIs** with caching on. The AI is handed today's rates before each call, so a dealer asking "aaj MS angle ka rate kya hai?" hears today's number, not last week's PDF. See the [real-time data guide](/blog/ai-calls-with-real-time-data) and the [Custom APIs docs](/docs/custom-apis); **My APIs** appears once Custom APIs are enabled for your workspace.

## Saathi on your product website

If buyers browse your catalogue online, [Saathi](/features/saathi) puts an AI video agent, MySA, on that website. A buyer taps the call bubble and talks to it; it answers from your Business Details, opens the right product page and points at what is being discussed. It can start in Gujarati, Tamil, Marathi, Bengali, Kannada, Hindi or Hinglish, and every call appears under **Saathi → Video calls** with a summary. Setup is one line of code per page; see the [Saathi docs](/docs/saathi).

## What works today, and what it does not do

| Works today | Does not do |
| --- | --- |
| Calls every dealer with their own details from your Excel | Take or book orders in your ERP |
| Rates and terms from your approved Business Details | Invent a discount, credit term or delivery date |
| Live rates or dealer data from your API, if Custom APIs are enabled | Read your ERP without an API you provide |
| Transfers a caller to a named colleague | Answer technical questions you have not written down |
| Calls new leads from Justdial, your website or any source that posts to a webhook | Send SMS or email |
| Recording, summary, sentiment and tags | Keep turn-by-turn transcripts |

These are scenarios, not customer stories.

## Getting started

1. [Create a workspace](/signup) and verify your mobile number to get ₹100 of Test credit in the separate **Test** environment.
2. Approve your Business Details: product range, current rates, the date of any revision, dealer terms.
3. Press **Try now**: the AI rings your own phone. Try the language your dealers use.
4. Upload ten dealers, send a test call, then go **Live**, top up the prepaid wallet and run the full list.

Calls of 10 seconds or less are free; longer calls are billed per started minute. The rate for your workspace is shown in the console. [Talk to sales](/contact) for volume pricing.

## Frequently asked questions

### Can each dealer be called in a different language?

Yes. A language column in your file overrides the campaign language row by row, so one list can call Coimbatore dealers in Tamil and Ludhiana dealers in Punjabi.

### Will the AI agree a special rate if a dealer pushes for one?

No. It gives only the rates and terms in your approved Business Details. A dealer who wants to negotiate can be transferred to a person or picked up from the call summary.

### Can it call leads from Justdial?

Yes. Justdial can send each new lead to a webhook, and a webhook campaign calls that buyer, usually within a minute, with the questions you wrote. Any other source that can post a lead to a URL works the same way.

### Which number will dealers see when the AI calls?

The caller ID you pick for the campaign, from the numbers your workspace holds: one assigned by MySA or, where available, one you buy in the app. Ask dealers to save it as your firm's line.

### Do you have an office in our industrial area?

No. Everything is set up online, so a manufacturer in Rajkot, Howrah or Coimbatore can sign up and make a test call the same day.