# Instagram DM Automation in Delhi > How Delhi décor stores, wedding planners and restaurants use Instagram DM automation: Hybrid comment replies, templates, lead capture and AI calls. Source: https://business.mysmartassistant.ai/blog/instagram-automation-delhi · Published 2026-10-23 · Language: English · Publisher: MySA Business (https://business.mysmartassistant.ai) Instagram DM automation in Delhi lets a décor store, wedding planner or restaurant reply to every DM and every question in the comments within seconds, in Hindi, Punjabi, English or Hinglish, using only the details the business approved. With MySA Business, the AI can answer a "rate?" comment publicly and privately at once, send a ready-made catalogue, save the number a serious buyer shares, and, if the buyer agrees, place an AI call so your team is not chasing cold leads. ## Why Delhi feeds get loud in season Delhi is the national capital and one of India's biggest shopping and wedding markets. Wedding season, Diwali and the winter party months bring a rush of Instagram traffic to décor stores, furniture showrooms, wedding planners, caterers and restaurants. In those weeks one post can collect a pile of questions in an evening, and an unanswered comment section tells buyers nobody is home. ## Instagram DM automation in Delhi: what the AI handles After you connect your Instagram Business account through Facebook Login and choose the Business Details category to answer from: - Each DM gets a reply from your approved details, in the customer's language: Hindi, Punjabi, English or a mix. The AI does not make up a discount or a delivery date. - **Reply timing** can be immediate, or set to wait 5, 10, 15 seconds or a custom gap of up to 30 seconds, so a burst of short messages gets one complete reply. - The live inbox shows every conversation. Your team can read along and reply by hand whenever they want; the AI never passes a chat to a person on its own. ## Hybrid mode: answer in public, sell in private Comment replies run in one of four modes per account: **Off**, **Public reply**, **Private reply (DM)** or **Hybrid**. Hybrid suits busy Delhi feeds well. Under the comment the AI posts a short acknowledgement, which you can word yourself (for example "Details sent to your DM 🙏"), and the full answer goes privately. Other visitors see that questions are being answered; your prices stay in the inbox. Only real questions get a reply. "Beautiful work" is left alone. You can also attach a comment rule to a template: anyone who comments a keyword like *CATALOGUE* on one post, or on any post, gets that template in their DM. The workflow is on [Instagram comment to DM automation](/instagram-comment-to-dm). ## Templates for catalogues and price lists Templates are either **Text + images** (up to three pictures) or **Card + buttons**: cards with an image, title and up to three Link, Call or WhatsApp buttons, swiping as a carousel. A template is sent when a DM contains one of its keywords, when a comment rule fires, or when the AI judges it fits the question, based on your "when to send" note. Samples like Product catalogue are ready to edit; see [Instagram DM automation](/features/instagram). ## Example: a sofa enquiry from a reel > **Example** (a scenario for illustration) > > **Customer (comment on a living-room reel):** Rate? > > **Public reply (Hybrid):** Details sent to your DM 🙏 > > **AI (DM):** Hi! The three-seater in the reel comes in fabric and leatherette; the price list is attached. > > *The Price list template follows as a card.* > > **Customer:** Grey fabric wala Dwarka deliver ho jayega? Showroom kab khula hai? > > **AI:** Yes, we deliver across Delhi NCR, Dwarka included, and the showroom is open 10:30 am to 8 pm, Tuesday to Sunday. > > **Customer:** Sunday ko dekhne aa sakte hain? > > **AI:** Of course. If you share your name and mobile number, our team can help plan your visit. > > **Customer:** Rohit, 98xxxxxx10 > > **AI:** Thanks, Rohit. Can our team call you now to fix a visit? > > **Customer:** Kal subah karna > > *Rohit has not said yes to a call now, so no call goes out. His number is already saved as a lead for the team to follow up.* ## From DM to phone: lead capture and intent-based calling Leads need no setup. From the customer's second message, when they ask about price, booking, availability or a visit, the AI asks once for a name and mobile number. Every Indian mobile number written in a DM is saved on **Positive Leads**, and the **Channel Report** shows what came from Instagram, who agreed to a call and how many calls were placed. Intent-based calling is **Call when the customer agrees** in the console. Once a buyer with real intent shares a number, the AI asks whether your team may call. On a yes, an AI call goes out in the language the customer was writing in, with a summary of the chat. On a no, it does not offer again. One such call a day at most goes to the same number across Instagram, Facebook and WhatsApp, and a call agreed during your [DND hours](/docs/dnd) waits for the window to end. If you want AI calls for portal or ad leads as well, read [AI calling software in Delhi](/blog/ai-calling-software-delhi). ## Today's stock and rates, read live If your workspace has [Custom APIs](/features/custom-apis) turned on, you can tick your own APIs under **Live data in replies**, so the AI reads, for example, which colours are in stock today before replying. An API that needs the customer's mobile number is skipped in Instagram DMs, since the DM itself does not include a number. ## Limits, and what to do instead | Limit | What to do instead | | --- | --- | | Messages only within 24 hours of the customer's last message (Meta) | Ask for the number early; follow up by call or your team | | One private message per comment (Meta) | Put everything the buyer needs in that one template | | No drip sequences, no automatic hand-over to staff | Use intent-based calling; have someone watch the live inbox in season | ## Getting started [Sign up](/signup), verify your mobile number and use the ₹100 of Test credit in the separate Test workspace. Add your Business Details, connect Instagram, pick Hybrid or another comment mode, and duplicate a sample template. Then press **Try now** to hear the AI call your phone; Hindi, Punjabi and Hinglish can each be chosen as the call language, so listen on a test call before going Live. The setup guide is [Instagram & Facebook](/docs/instagram-facebook). ## Frequently asked questions ### Can I write my own public reply text for Hybrid mode? Yes. In Hybrid mode you can set your own public acknowledgement text, and the full answer still goes to the commenter by DM. ### Does the AI quote discounts during a sale? Only if it is in your Business Details. The AI does not invent offers, so update the details when a sale starts. ### What happens if a customer says "call me tomorrow" in the DM? The AI does not place a call without a yes. The customer's number is saved as a lead, so your team can call at the time they asked. ### Can the AI answer in Punjabi on Instagram? Yes. It replies in the language the customer writes in, so a DM in Punjabi gets a Punjabi reply. ### How many chat-triggered calls can one customer get? At most one a day per number, counting Instagram, Facebook and WhatsApp together. An unanswered call is not retried the same day.