# Instagram DM Automation in Hyderabad > Instagram DM automation in Hyderabad for jewellers, restaurants, clinics and photographers: AI replies with live rates, comment-to-DM and AI calls. Source: https://business.mysmartassistant.ai/blog/instagram-automation-hyderabad · Published 2026-10-23 · Language: English · Publisher: MySA Business (https://business.mysmartassistant.ai) Instagram DM automation in Hyderabad answers the questions your followers send all day, such as today's rate, a table for eight or a free slot on Saturday, in seconds and in the language they write in, Telugu, Urdu, Hindi or English. MySA Business replies from your approved Business Details, can read a figure like today's gold rate from your own system before it answers, turns comment questions into private DMs, and places an AI call when an interested customer agrees to one. ## Who in Hyderabad sells through the DM Hyderabad is known for its pearls and jewellery, its biryani and food culture, and a fast-growing IT and pharma economy. Businesses here that often run on Instagram enquiries include: - **Jewellers and pearl stores**, where nearly every DM starts with "what is the rate today?" - **Restaurants and cloud kitchens**, fielding questions on timings, group bookings and party orders. - **Skin, hair and dental clinics**, where people ask about treatments and consultation slots. - **Wedding photographers and decorators**, who get package questions months before the date. These are illustrations, not named customers. All of them face repeat questions whose answer is known but has to be typed. ## Live data: the reply that needs today's number A rate quoted from last week does more harm than no reply at all. If your workspace has [Custom APIs](/features/custom-apis) enabled, the Owner adds your API under Integrations, and you tick it under **Live data in replies** on the Instagram account. The AI then fetches the current figure, a gold rate, stock of a design, a delivery slot, before it writes the answer. One rule to plan around: an API that needs the customer's mobile number is skipped in Instagram DMs, because a DM does not carry the customer's number. The same APIs can also feed your AI phone calls; see the [Custom APIs docs](/docs/custom-apis). ## How Instagram DM automation in Hyderabad works day to day You connect the Instagram Business account with Facebook Login and choose a Business Details category. From then on: - **DMs** are answered from that category, in the customer's language. The AI does not invent prices, offers or policies. - **Reply timing** is immediate, or waits 5, 10, 15 seconds or a custom time (30 seconds at most) so several quick messages get one reply. - **Comments** follow the mode you choose: Off, Public reply, Private reply (DM), or Hybrid with a public acknowledgement plus a DM. A jeweller will often pick Private reply so rates are not posted publicly. Only real questions are answered. - **Comment-to-DM by keyword**: a template with a comment rule goes privately to anyone who comments, say, *BRIDAL* on one post or all posts. See [Instagram comment to DM automation](/instagram-comment-to-dm). - **Templates** can be text with up to three images, or cards with up to three buttons (Link, Call, WhatsApp) that swipe as a carousel. They go out on a DM keyword, a comment rule, or when the AI decides one fits. - **The live inbox** shows every chat; your staff can reply by hand any time. The AI never escalates to a person by itself. ## Example: a pearl set and today's rate > **Example** (illustrative scenario) > > **Customer (DM):** Aaj 22 carat ka rate kya hai? > > *The store's rate API is ticked under Live data in replies, so the AI reads today's figure first.* > > **AI:** Today's 22-carat rate is ₹… per gram *(the figure the API returned)*. Making charges depend on the design. > > **Customer:** Pearl necklace set dekhna hai, shaadi ke liye. Saturday ko store mein mil jayega? > > **AI:** Yes, we're open on Saturday from 11 am to 9 pm and the bridal pearl sets are on display. May I have your name and mobile number so our team can keep a few designs ready for you? > > **Customer:** Ayesha, 90xxxxxx63 > > **AI:** Thank you, Ayesha. Can our team give you a quick call now to understand what you're looking for? > > **Customer:** Yes > > *An AI call goes out in Hinglish, starting from the chat summary: a bridal pearl set, a Saturday visit, today's rate already shared.* ## Leads and intent-based calling The AI never asks for a number on a first message or a plain greeting. From the second message on, when a customer asks about price, booking, availability or a visit, it asks once for a name and mobile number. Every Indian mobile number written in a DM becomes a lead on **Positive Leads**, and the **Channel Report** shows leads from Instagram, how many agreed to a call and calls placed. Intent-based calling, shown in the console as **Call when the customer agrees**, then asks whether your team may call. On a yes, an AI call goes out in the customer's language with a short chat summary as context; on a no, it is not offered again. At most one such call a day reaches the same number across Instagram, Facebook and WhatsApp, your [DND hours](/docs/dnd) apply, and the call is paid from your wallet like any other. The calling side for clinics and other local businesses is covered in [AI calling software in Hyderabad](/blog/ai-calling-software-hyderabad). ## Limits worth knowing | Rule | Source | Effect | | --- | --- | --- | | Replies only within 24 hours of the customer's last message | Meta | Old DMs cannot be revived from MySA | | One private message per comment | Meta | A keyword comment gets one template | | Same template to the same customer at most once an hour | MySA | Repeat keywords are not spammed | | No drip sequences, no automatic escalation | MySA | Follow-up is by call or staff in the live inbox | ## Getting started [Sign up](/signup) and verify your mobile number to receive ₹100 of Test credit in the separate Test workspace. Write your Business Details, connect Instagram from the [Instagram & Facebook](/docs/instagram-facebook) guide, choose a comment mode, and, if Custom APIs are on, tick your rate API. Then press **Try now** and the AI calls your own phone. Telugu and Urdu can each be chosen as the call language, so run a test call in each before going Live. ## Frequently asked questions ### Can the AI reply to DMs written in Telugu or Urdu? Yes. It replies in the language the customer writes in, so a Telugu DM gets a Telugu reply and an Urdu DM an Urdu one. ### Will the AI quote a gold rate that is out of date? Not if you connect a rate API under Live data in replies; the AI then reads the current figure before answering. Without one, it can only quote what is written in your Business Details. ### Can a restaurant send its menu when someone comments MENU? Yes. Save the menu as a template with a comment rule for MENU, and each commenter gets it privately. ### Can I keep rates out of public comments? Yes. Choose Private reply (DM) as the comment mode and every answer goes to the commenter's inbox instead of under the post. ### Our API looks up orders by mobile number. Will it work in Instagram DMs? No. An API that needs the customer's mobile number is skipped in Instagram and Facebook DMs, because the DM does not include one. It can still be used on calls.