# WhatsApp Automation in Guwahati: A Guide > WhatsApp automation in Guwahati: AI replies in Assamese or English, missed-call text-back, keyword and intent-based AI calls, live data and broadcasts. Source: https://business.mysmartassistant.ai/blog/whatsapp-automation-guwahati · Published 2026-10-23 · Language: English · Publisher: MySA Business (https://business.mysmartassistant.ai) WhatsApp automation in Guwahati lets an AI answer the messages on your business WhatsApp number in the language the customer writes — Assamese, Bengali, Hindi, English or a mix — using only the details you approved. It texts back customers whose call you missed, starts an AI call on a keyword or when a customer agrees, and leaves every chat open for your staff. For many Guwahati shops and service businesses, WhatsApp is already the front counter. This guide is about making it answer at once. ## Why WhatsApp carries so much of the work in Guwahati As the trading and service hub of the North-East, Guwahati gets messages from customers inside the city and from towns across the region. People ask for a price, a delivery date or a free date for a function, and expect an answer while still deciding. During Bihu, the wedding months and the Puja holidays, those messages pile up exactly when the staff are busiest. An unanswered "price?" is an easy sale to lose. Automation does not replace your team; it makes sure nobody waits for the first reply. ## What you can switch on for each number Connect your existing number by pairing code or QR through WhatsApp's **Linked Devices**. Then, per connected number: - **Smart reply (AI):** answers every message from that number's Business Details, in the language the customer writes, Hinglish included. See [WhatsApp Smart Reply](/features/whatsapp-smart-reply). - **Custom auto-reply:** a fixed message, if you prefer a set text. - **Missed-call auto-reply:** a WhatsApp text to a customer whose call you missed, so the conversation does not end with a missed call. - **Keyword Auto-Call:** a message that matches your keyword filter, such as *call me*, triggers an AI call, with a gap and a daily cap per customer, and wallet and DND checks. - **Intent-based calling** (the console calls it **Call when the customer agrees**): when a chat shows buying intent — price, booking, availability, a visit or a quote — the AI asks once whether your team may call. On yes, an AI call goes out in the customer's language with the chat summary as context. On no, it does not ask again. Intent-based calling places at most one call a day to the same number across WhatsApp, Instagram and Facebook. Every setting is explained in the [WhatsApp docs](/docs/whatsapp). ## Guwahati businesses that gain the most These are scenarios, not case studies: - **Tea and gift shops.** Customers ask about blends, festive gift boxes and shipping to other cities. The AI replies from your product list; live data can confirm today's stock. - **Hotels and guest houses.** Travellers ask about rooms, check-in and airport pick-up before heading on to Shillong or Kaziranga. "Room on the 14th?" is a natural point for intent-based calling. - **Wedding caterers and decorators.** Families ask about menus and packages months ahead. The AI shares what your packages include and offers a call when the family is ready to fix a date. - **Furniture and electronics stores.** Price checks, EMI questions answered in your details, delivery areas. Keyword Auto-Call turns "call" into an AI call back. ## Example: a hotel enquiry that becomes a call > **Example** > > **Customer** *(in Assamese)*: Namaskar. 14 tarikhot duta room khali ase neki? Ami charijon, tar pisot Shillong jam. > > **AI** *(in Assamese, shown here in English)*: Namaskar! According to our room list we have deluxe and family rooms, and check-in is from 12 noon. For the 14th, may our team call you to confirm availability and the rate for four people? > > **Customer:** Hoy, call korok. > > *An AI call goes out in Assamese, with a summary of the chat: two rooms, four guests, 14th, travelling on to Shillong.* If the hotel's booking system has an API, the reply could have checked availability live instead — see the next section. ## Live data, the inbox and broadcasts **Live data in replies.** With Custom APIs enabled for your workspace, the Owner adds your own API under **Integrations → My APIs** and ticks it under **Live data in replies**. A tea shop can then answer "is the 500 g gift box in stock?" from its real stock, and a store can share an order's status. On WhatsApp the customer's mobile number is known, so an API that needs it can run. [Custom APIs](/docs/custom-apis) has the set-up steps. **Conversations inbox.** Your team sees every chat and can reply by hand at any time; the AI does not hand chats over on its own. Suppliers, delivery staff and family numbers go on the **Exceptions** list, and the AI leaves them alone. **Broadcasts.** Before Bihu or a sale, the Owner can send one approved WhatsApp template to a list, now or scheduled, with opted-out numbers respected. Broadcasts run through a connected provider (Meta WhatsApp or Automate Chats) and are enabled per workspace. See [WhatsApp broadcasts](/docs/whatsapp-broadcasts). ## What it does and does not do | Does | Does not | | --- | --- | | Replies in the language the customer writes | Invent prices or offers missing from your Business Details | | Texts back customers whose call you missed | Send SMS or email | | Starts an AI call on a keyword or a customer's yes | Ask again after a customer says no to a call | | Reads your own API for stock or order status | Hand a chat to a person automatically | | Respects DND hours and per-customer caps | Promise how natural an Assamese call sounds — test it | To answer the phone line as well, read [AI calling software in Guwahati](/blog/ai-calling-software-guwahati). ## Getting started 1. [Sign up](/signup) and verify your mobile number to get ₹100 of Test credit in the Test workspace. 2. Write Business Details: products or rooms, price ranges, timings, delivery areas. 3. Connect your WhatsApp number and send a few messages from another phone, in Assamese and in English. 4. Assamese, Bengali and Hindi can be chosen as the call language for the calls WhatsApp starts. Hear them on a free [test call](/docs/test-calls) before switching calls on. 5. Top up the prepaid Live wallet — there is no subscription — and make sure the people you call have given permission. ## Frequently asked questions ### Can the AI reply to Assamese typed in English letters? The AI replies in the language the customer writes. Try it with messages like the ones your customers really send, in Assamese script and in Roman letters, before going live. ### Will the AI keep calling a customer who said no? No. Intent-based calling asks once per chat, and if the customer says no it does not ask again. Calls started this way are also limited to one a day per number. ### Can my staff still reply themselves? Yes. Every chat is in the Conversations inbox, and your team can reply by hand any time. ### Can a shop show today's stock in its replies? Yes, if the stock is available through your own API and Custom APIs are enabled for your workspace. Tick the API under Live data in replies. ### Can we send a Bihu offer to past customers? The Owner can send an approved WhatsApp template as a broadcast to a list, now or scheduled, through Meta WhatsApp or Automate Chats. Opted-out numbers are skipped. ### Do you have an office in Guwahati? No. Setup is online, so a business in Guwahati, Jorhat, Tezpur or anywhere in Assam can start from the Test workspace.