# WhatsApp Automation in Pune for Local Shops > WhatsApp automation in Pune for bakeries, two-wheeler garages and rental brokers: Marathi replies, festival broadcasts with opt-outs, and AI calls. Source: https://business.mysmartassistant.ai/blog/whatsapp-automation-pune · Published 2026-10-23 · Language: English · Publisher: MySA Business (https://business.mysmartassistant.ai) WhatsApp automation in Pune helps a neighbourhood business do two things at once: answer every incoming chat in Marathi, Hindi or English from the details you approved, and reach past customers with an approved WhatsApp message when there is something worth telling them. A bakery, a two-wheeler garage or a flat-rental broker gets quick replies on the busy days and a clean way to announce festival orders, with opt-outs respected. ## Two jobs: answer and announce Pune's local businesses live on repeat customers. The cake shop that did a birthday last year wants that family back for Ganeshotsav and Diwali orders. The garage wants riders back when a service is due. Those same customers then message with questions: flavours and sizes, pick-up time, whether a bike can be dropped tomorrow. Answering is what smart reply is for. Announcing is what broadcasts are for. They work differently, and it helps to know which is which. ## Answering: what runs on your number Link the number you already use, by pairing code or QR, through WhatsApp's **Linked Devices**. Per number you can turn on: - **Smart reply (AI)**, answering from that number's Business Details in the language the customer writes, so a Marathi question gets a Marathi answer. - **Custom auto-reply**, a fixed text if you prefer no AI on that number. - **Missed-call auto-reply**, texting back WhatsApp callers you missed, with an optional AI voice callback. Only people who have messaged you before can be reached. - **Keyword Auto-Call**, where a message with your keyword, say *pickup*, starts an AI call. - **Intent-based calling** (**Call when the customer agrees**): when a chat shows a real order or visit, the AI asks once whether your team may call; on a yes, the call goes out in their language with the chat summary. **Wait after last message** (3 seconds by default, up to 30) lets a customer finish typing before the AI replies once. The full guide is in the [WhatsApp docs](/docs/whatsapp). ## Announcing: broadcasts, done carefully [WhatsApp broadcasts](/docs/whatsapp-broadcasts) send one approved WhatsApp template to a list. That is a separate setup from the linked number: it goes through a provider you connect (Meta WhatsApp or Automate Chats), it is visible to the Owner only, and it is enabled per workspace. - **Audience**: a campaign's call list, or a CSV of up to 50,000 rows. Numbers without a country code are read as Indian. - **Message**: fill the template's slots from the contact's name, your business details, fixed text, or one of your own APIs. - **Schedule**: send now, or pick a time up to 30 days ahead in India time. - **Opt-outs**: numbers on the **Opted out** list are skipped on every future broadcast, and Review shows how many were left out. - **Pace**: to start, up to 1,000 different people in any rolling 24 hours; the rest continue as the limit frees up. ## Pune business types that fit Scenarios: - **Bakeries and cake shops.** Flavours, eggless options, sizes and pick-up slots in chat; a festival menu by broadcast. - **Two-wheeler service garages.** "Can I drop the bike tomorrow?" Keyword Auto-Call can ring the rider to agree a time. - **Flat-rental brokers.** Students and working professionals ask about areas, deposit and furnishing. Intent-based calling offers a call when someone wants a viewing. - **Hobby and language classes.** Batch days and fees, with **Today's update** for "Saturday batch full, Sunday has seats". ## Example: a cake order in Marathi, then a festival broadcast > **Example** > > **Customer** *(writes in Marathi)*: Do you make eggless chocolate cakes? I need one kilo for Saturday evening. > > **AI** *(replies in Marathi, shown here in English)*: Yes, we make eggless chocolate cakes, and a one-kilo cake can be ready for Saturday at the price on our current menu. Pick-up is from 11 am to 9 pm. Shall our team call you to confirm the message on the cake? > > **Customer:** Yes. > > *An AI call follows in Marathi with a summary of the chat.* A month later, the owner broadcasts an approved "Diwali sweets and cakes, pre-order now" template to a CSV of past customers. Three people who had asked not to be messaged are on the opt-out list and are skipped; Review shows the count before anything is sent. ## Live data, inbox and limits If prices or availability change daily, the Owner can add your own API under **Integrations → My APIs** and tick it under **Live data in replies**. On calls the API is read before each call or during it, one mode per workspace, and a failed API never stops a call; see [Custom APIs](/docs/custom-apis). Every chat is in the **Conversations** inbox for your staff to answer by hand, and the **Exceptions** list keeps family and suppliers away from the AI. | Setting | Limit | | --- | --- | | Keyword Auto-Call | Five keywords per number; 1–6 hours apart; 1–10 calls a day per customer | | Chat-started calls | One a day per number across WhatsApp, Instagram and Facebook | | AI replies | Round the clock, or 9 am to 9 pm with Business hours only | | Broadcast audience | CSV up to 50,000 rows; scheduled up to 30 days ahead | | Broadcast pace | Starts at 1,000 people per rolling 24 hours | AI calls also hold during your DND hours. To call admission or renewal lists in waves, see [AI calling software in Pune](/blog/ai-calling-software-pune). ## Getting started 1. [Sign up](/signup) and verify your mobile number to get the Test workspace's ₹100 of Test credit. 2. Write Business Details: products, price ranges, timings, pick-up and delivery rules. 3. Connect the number and send a Marathi message from another phone. 4. Marathi can be chosen as the call language. Hear it on a free [Test call](/docs/test-calls) first. 5. Top up the Live wallet, prepaid with no subscription, and set up broadcasts if your workspace has them. ## Frequently asked questions ### Is a broadcast the same as the AI replying? No. Smart reply answers people who message you. A broadcast sends one approved template to a list you choose, through a connected provider. ### Can I send a festival offer without an approved template? No. Broadcasts only send approved WhatsApp templates, filled with each customer's details. ### What if a customer asks us to stop messaging? Add their number on the Opted out tab. It is left out of every future broadcast. ### Can the AI take a cake order fully on its own? It answers the questions and offers a call; confirming the order and the cake message stays with your team. ### Do you have an office in Pune? No. Setup is online, so a business in Pune, Pimpri-Chinchwad or anywhere in India can start in the Test workspace.