# Introduction

> MySA Business is an AI calling and WhatsApp automation platform for Indian businesses: AI agents that make and answer phone calls and reply on WhatsApp, Instagram and Facebook in the customer's own language.

Source: https://business.mysmartassistant.ai/docs/introduction

## MySA Business at a glance

MySA Business is the business product of MySA, built by AIVO Technologies Private Limited. It gives Indian businesses AI agents that make and answer phone calls and reply on WhatsApp, Instagram and Facebook, in 100+ languages including Hindi and Hinglish.

- **Best for:** Indian businesses whose sales run on enquiries and visits — e-commerce and D2C brands (COD confirmation, abandoned-cart follow-up), real estate (lead qualification, site-visit booking), education (admission enquiries, fee reminders), healthcare (appointment booking, visit reminders) and automotive (test-drive booking, service reminders).
- **Channels:** voice calls (outbound campaigns and inbound), WhatsApp (including broadcasts), Instagram and Facebook, in one platform.
- **Features:** lead qualification, automatic follow-ups, visit reminders, transfer to a human, DND-aware calling, call reports and campaign analytics.
- **Integration:** REST API, signed webhooks, custom APIs and Shopify. See [API keys](https://business.mysmartassistant.ai/docs/api-keys) and [Webhooks](https://business.mysmartassistant.ai/docs/webhooks).
- **Pricing:** prepaid wallet; your rate is shown in the console, and for the best price for your volume, [contact sales](https://business.mysmartassistant.ai/contact). Every started minute is billed; calls of 10 seconds or less are free. No subscription and no per-user licence. See [Wallet and pricing](https://business.mysmartassistant.ai/docs/wallet-pricing).

## What MySA Business does

MySA Business is a console for running AI conversations with your customers. You tell it what your business offers and what each conversation should achieve, and the AI handles the call or chat. Every call comes back to you with a recording, an AI summary and the customer's sentiment.

It is built for Indian businesses that talk to a lot of customers: showrooms and shops, clinics, service centres, sales teams and anyone who needs reminders, confirmations, lead qualification or answers to routine questions without tying up their staff.

## Channels

| Channel | What the AI does |
| --- | --- |
| Outbound calls | Calls a list of customers through a campaign, or a single number |
| Inbound calls | Answers when a customer rings a number you bought |
| WhatsApp | Replies to chats with smart reply, and can call a customer back after they message you |
| Instagram and Facebook | Replies to DMs and Messenger chats, and to comments on your posts |

WhatsApp, Instagram and Facebook are switched on per workspace. If one shows a padlock in the left menu, it has not been enabled for you yet.

## How the pieces fit

A call is put together from a few building blocks. Each one has its own page in the left menu.

- **Business Details** is the knowledge the AI answers from: your products, prices, branches, timings and FAQs. You upload your files, review the draft and approve it. See [Business Details](https://business.mysmartassistant.ai/docs/business-details).
- **Purposes** describe what the AI should achieve on a call, such as confirming an order or inviting a customer to visit. You save them once and reuse them. See [Assistants and purposes](https://business.mysmartassistant.ai/docs/assistants).
- **Campaigns** combine a purpose, a Business Details category, a caller ID, a language and a list of contacts, then dial them. See [Campaigns](https://business.mysmartassistant.ai/docs/campaigns).
- **Call Logs**, **Detailed Report** and **Analytics** show what happened on each call. See [Call logs](https://business.mysmartassistant.ai/docs/call-logs).
- **Follow-ups** collect customers who asked to be called back. See [Follow-ups](https://business.mysmartassistant.ai/docs/follow-ups).
- **Billing** holds your prepaid wallet. Calls are paid from it. See [Wallet and pricing](https://business.mysmartassistant.ai/docs/wallet-pricing).

## Test and Live

Every account has two workspaces, switched from the top bar:

- **Test** dials only the numbers on your **Test Numbers** list and uses a separate Test wallet. A ₹100 welcome credit lands in it once the workspace owner verifies their mobile number from **Profile**. Use it to try things safely.
- **Live** dials any number and uses your Live wallet. This is where real campaigns run.

Build and check everything in Test, then do the same in Live. Some features, such as inbound calling, **Lead Feed**, **DND** and **Visit reminders**, exist only in Live.

> **Note:** Test and Live wallets are separate. Money you add goes to the Live wallet only.

## Who can do what

The workspace Owner invites teammates from **Team** and gives each one a role, separately for Test and Live. A few pages, such as **DND**, **Call transfer** and **Broadcasts**, are visible only to the Owner. See [Team and roles](https://business.mysmartassistant.ai/docs/team-roles).

## Where to go next

- New here? Follow the [Quickstart](https://business.mysmartassistant.ai/docs/quickstart) to place your first test call.
- Want the vocabulary first? Read [Concepts](https://business.mysmartassistant.ai/docs/concepts).
- Stuck? Open **Support → Help** at the bottom of the left menu, or see [Getting help](https://business.mysmartassistant.ai/docs/getting-help).