Instagram DM automation in Kolkata means a bakery, sweet shop, handloom seller or studio can answer every DM and every question in its comments within seconds, in Bengali, Hindi or English, without a staff member glued to the phone during the festive rush. MySA Business replies from your approved Business Details, can answer comments privately so prices stay off the feed, saves the numbers of customers ready to order, and places an AI call when a customer agrees to one.
Festival weeks and a full inbox
Kolkata is known for Durga Puja, its sweets and food, its literature and arts, and its handloom and textile trade. Many small businesses here sell first on Instagram, and the busiest weeks are also the ones when owners have the least time to type:
- Bakeries and sweet shops take cake orders, festival boxes and bulk orders for Bijoya and weddings.
- Handloom and saree sellers share new weaves and answer questions on colours, blouse pieces and shipping.
- Photographers and decorators get Puja, wedding and event package questions.
- Art, music and dance classes answer batch and fee questions.
These are scenarios to show the fit, not named customers.
Instagram DM automation in Kolkata, set up once
Connect your Instagram Business account with Facebook Login and choose the Business Details category the AI should answer from. From that point:
- Each DM is answered from your details, in the language the customer writes in, Bengali included. The AI does not invent a price, a flavour or a delivery date.
- Reply timing can be immediate, or a wait of 5, 10, 15 seconds or a custom time up to 30 seconds, so a few rapid messages become one reply.
- The live inbox holds every conversation; your team can read it and reply by hand whenever they like. There is no automatic escalation to a person.
Comments: why Private reply suits festive posts
Each account has one comment mode:
- Off: comments are not answered.
- Public reply: the AI answers under the comment, where everyone can see it.
- Private reply (DM): the AI answers by DM, nothing is posted publicly.
- Hybrid: a short public note under the comment, plus a DM.
For a sweet shop posting festival boxes, Private reply keeps prices and custom quotes in the inbox. Hybrid shows followers that questions are being answered. In every mode, only real questions get a reply.
Keyword rules sit alongside the AI modes. Attach a comment rule to a template and anyone who comments, say, BOX on that post, or any post, gets the festival-box template privately. Meta allows one private message per comment. The full flow: Instagram comment to DM automation.
Templates for menus and new weaves
A template is either text with up to three images, or one or more cards, each with an image, a title and up to three buttons (Link, Call or WhatsApp); more than one card makes a swipeable carousel. It goes out on a DM keyword, on a comment rule, or when the AI judges it fits the customer's question. The same template does not reach the same customer twice within an hour. See Instagram DM automation.
Example: a birthday cake order in Bengali
Example (illustrative scenario)
Customer (DM): Chocolate truffle cake ache?
AI (in Bengali): Yes, chocolate truffle is available in 1 kg and 2 kg. The price list is below.
The Price list template follows.
Customer: Saturday sondhey te 2 kg Salt Lake e deliver hobe? Naam likhe debe?
AI (in Bengali): Yes, we deliver to Salt Lake, and we can write a name on the cake. To book Saturday evening delivery, please share your name and mobile number.
Customer: Sreya, 83xxxxxx15
AI (in Bengali): Thank you, Sreya. May our team call you now to confirm the order?
Customer: haan, korun
An AI call goes out in Bengali with the chat summary: 2 kg chocolate truffle, Saturday evening, Salt Lake, name on the cake.
Leads and intent-based calling
The AI does not ask for a number on the first message. From the second message on, when a customer asks about price, booking, availability or a visit, it asks once for a name and mobile number and does not repeat the question if ignored. Every Indian mobile number written in a DM is saved on Positive Leads, and the Channel Report shows how many leads came from Instagram, agreed to a call and got one.
Intent-based calling is the Call when the customer agrees switch in the console. A customer showing intent who has shared a number is asked whether your team may call. On a yes, an AI call goes out in the language they were writing in, with the chat summary as context. On a no, it is not offered again. At most one such call a day reaches the same number across Instagram, Facebook and WhatsApp, and your DND hours apply. For incoming phone enquiries in the same season, see AI calling software in Kolkata.
Live data from your own system
If Custom APIs are switched on, tick your own APIs under Live data in replies, such as what is left in today's batch, and the AI reads the current answer before replying. An API that needs the customer's mobile number is skipped in Instagram DMs, which do not carry one.
What to plan around
| Rule | Who sets it | What it means |
|---|---|---|
| 24 hours from the customer's last message | Meta | After that, no reply or template can go out |
| One private message per comment | Meta | One template per BOX comment |
| No drip or reminder messages | MySA | Use a call or your team for follow-ups |
| No automatic hand-over | MySA | Staff watch the live inbox during Puja week |
Getting started
Sign up, verify your mobile number and use the ₹100 of Test credit in your separate Test workspace. Fill in Business Details, connect Instagram with the Instagram & Facebook guide, choose a comment mode and set up one template. Use Try now to have the AI call your own phone; Bengali can be chosen as the call language, so listen on a test call before going Live.