MySAfor Instagram leads

Instagram Lead Automation That Turns DMs into Conversations and Calls

Your reels get “price?” in the comments and “details please” in the DMs. MySA answers each one from your business details, asks interested customers for their number, and with their agreement places an AI call — so attention becomes a lead your team can close.

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₹100 Test credit after mobile verification
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Instagram DMsHinglish

YByourbrandInstagram · DM

Customer: Price kya hai is necklace ka?
MySA AI: Ye necklace ₹4,850 ka hai, 3 colours mein. Aapko kaunsa pasand aaya?
Customer: Gold wala. 9876xxxxxx pe call kar lo.
MySA AI: Shukriya! Kya hamari team aapko abhi call kar sakti hai?

Example conversation, written for this page

Comment → DMonly real questions get a reply

100+languages, incl. Hinglish
24/7answers every call & chat
₹0subscription, prepaid wallet
0–10scalls are free
4channels, one AI

The problem

Why Instagram attention does not become sales

Comments nobody answers

Fifty “price?” comments under a reel. By the time someone replies to each, the scroll has moved on.

DMs without a next step

Chats end at a price and a heart emoji. Nobody asked for a number, so nobody can follow up.

No idea which posts bring leads

Likes are easy to count. How many DMs turned into a phone number or a call is not.

Late-night enquiries

Instagram is busiest after work hours, when your team has gone home.

How MySA works

Live in four steps, without code

Connect your Instagram account

One-click Facebook Login, then pick the Business Details category the account answers from.

Turn comments into DMs

Set comment replies to Private or Hybrid, or add a keyword rule such as price that sends a template as a DM.

Switch on the call step

Turn on Call when the customer agrees and choose the purpose of the AI call that goes out on a yes.

Watch the Channel Report

See chat leads, how many agreed to a call and how many calls were placed, and reply live from the inbox when you want.

Features & benefits

What MySA does for Instagram leads

Every feature here is in the product today, and each card links to where it is described in full.

Comment-to-DM, two ways

The AI replies by DM to comments that are real questions, or a keyword you set sends a ready-made template as a private message.

Solves: Public comments are short, easy to miss, and no place to share a price list.
How you use it: Choose a comment mode per account, or add a comment rule to a saved template for one post or all posts.

Instagram comment to DM

The AI asks for the number, once

From the second message on, when a customer asks about price, booking, availability or a visit, the AI asks once for a name and mobile number.

Solves: Chats that end without contact details.
How you use it: Nothing to set up. Every Indian mobile number written in a DM is saved as a lead with the name the customer gave.

Instagram DM automation

A call when the customer says yes

After the number is shared, the AI asks whether your team may call. On a yes, an AI call goes out with a summary of the chat.

Solves: A warm DM lead that goes cold before anyone calls.
How you use it: Turn on Call when the customer agrees and pick the call's purpose. At most one such call a day goes to a number.

AI voice agents

Templates with buttons

Cards and swipeable carousels with Link, Call and WhatsApp buttons, sent on a keyword, a comment or when the AI picks one.

Solves: Plain-text replies that do not sell.
How you use it: Duplicate a sample such as Product catalogue or Current offer and make it yours.

Social templates docs

Leads you can count

Channel Report shows chat leads by source, agreed calls and calls placed; Positive Leads lists each lead with its last message.

Solves: Not knowing whether Instagram brings customers or just followers.
How you use it: Pick a date range and see the funnel from chat to call.

AI lead qualification

Example workflow

A reel comment that ends in a phone call

You post a reel of a new collection with a keyword rule for price. Here is what happens to one commenter, under Meta's rules: one private message per comment, and replies only within 24 hours of the customer's last message.

What happens next

1Kavya appears on Positive Leads under From Instagram & Facebook as Agreed · call queued.
2The AI call opens on the red kurta in M, because the chat summary is its context.
3Channel Report counts the lead, the agreement and the call for the date range.

Instagram comment → DM → AI call

Comment on reel: “PRICE?” · keyword rule “price” → template “Current offer” sent as DM
Customer: Ye wala red kurta M size mein hai?
MySA AI: Haan, M size available hai, ₹1,299. Aapka naam aur mobile number bata dein, team aapko details bhej degi.
Customer: Kavya, 98xxxxxx21
MySA AI: Thank you Kavya! Kya hamari team aapko abhi call kar sakti hai?
Customer: Haan
Lead saved · AI call placed in Hinglish with a summary of the chat

Example conversation, written for this page

Inside the console

The screens you will actually use

Real MySA Business screens with masked sample data. Anything redrawn for this page says so in its caption.

The Call when the customer agrees setting in MySA Business with a call purpose for calls placed from a chat — Call when the customer agrees: the purpose of the call that goes out on a yes.

Channel Report in MySA Business: chat leads from Instagram and Facebook, customers who agreed to a call and calls placed — Call when the customer agrees: the purpose of the call that goes out on a yes.

Hear it for yourself

The best demo is a real call to your own phone

Create a free workspace, verify your mobile number for ₹100 of Test credit, and press Try now on a ready-made assistant. The AI rings you within seconds. Then add your own business details and hear it again as your business.

No card needed to start
A Test workspace with its own wallet
Hindi, Hinglish and 100+ languages
Go Live only when you are happy

Build your AI agent How test calls work

FAQ

Questions from Instagram leads teams

Something else? Talk to us or read the documentation.

What do I need to connect Instagram?

An Instagram Business account linked to a Facebook Page, connected with Facebook Login. There are no tokens or developer screens. Instagram is enabled per workspace; if it shows as locked, raise a support ticket.

Will it reply to every comment?

No. In AI mode only comments that are real questions get a reply; emojis and praise are left alone. Keyword rules fire only on the keyword you set, and each template reaches a customer at most once an hour.

Does it call people without asking?

No. An Instagram lead is called only after the customer says yes to the AI's question in the chat. At most one such call a day goes to a number, and your DND hours and wallet balance apply.

Can my team take over a DM?

Yes. Every DM is in the live inbox and anyone with access can reply by hand at any time. There is no automatic hand-over rule.

What does it cost?

Calls are paid from a prepaid wallet, with no subscription; your workspace's own rate is shown in the console, and for the best price for your volume, contact sales. Calls of 10 seconds or less are free. A new workspace has a separate Test wallet that gets ₹100 of credit once the owner verifies their mobile number, so you can hear the AI before you pay anything. Instagram is enabled per workspace.

Are there limits from Instagram?

Meta's rules apply: replies and templates only within 24 hours of the customer's last message, and one private message per comment.

Keep reading

Instagram DM automationEvery setting for DMs and comments.Instagram comment to DMThe comment workflow, step by step.AI lead qualificationLeads from calls, WhatsApp and DMs.Instagram & Facebook docsConnect, reply timing, comment modes and leads.

Other industries

Facebook leadsMessenger, Page comments and Lead Ads, answered and called E-commerce & D2CAnswer order questions on WhatsApp and confirm COD orders by call Salons & spasThe AI books, moves and reminds appointments on calls

See every industry

From the blog

All articles

Instagram Auto Reply Bot for DMs and CommentsHow an Instagram auto reply bot handles DMs and comments: reply timing, four comment modes, templates, Meta's 24-hour rule, lead capture and AI calls.Intent-Based Calling from Chats to AI CallsHow intent-based calling turns WhatsApp, Instagram and Facebook chats into AI calls when the customer agrees, with consent, chat summary and daily limits.Lead Tracking for AI Calls and ChatsLead tracking for AI calls explained: Positive Leads, summaries, sentiment, tags, reports, and lead delivery by email, Google Sheet, webhook or API.

Get started

See How MySA Works for Your Business

Set it up for your instagram leads workflow in the Test workspace, hear it on your own phone, and go Live when it sounds right. Prepaid, per minute, no subscription.

Build your AI agent Call +91 80715 80455

Instagram Lead Automation That Turns DMs into Conversations and Calls

₹100 Test credit after mobile verification

Prepaid, no subscription

Test before you go Live

The best demo is a real call to your own phone

No card needed to start

A Test workspace with its own wallet

Hindi, Hinglish and 100+ languages

Go Live only when you are happy